August 2021 -- Basil Cayenne Month
August is Basil Cayenne Month and we've cooked up a limited edition batch of this fan favorite for you to sell!
Celebrate this sweet-and heat treat with us by....
- Purchasing McCrea's Candies Basil Cayenne pillows which are 10-percent off through August 15!
- Showcasing the flavor in your shop with our Sweet and Spicy S'mores recipe featuring this delicious caramel (recipe available for download as both a shelf talker and as register cards)
- Bundling the caramel via our seasonal cross-selling, bundling and gift ideas to help increase sales
Recipe of the Month / Sweet and Spicy S'mores
Ingredients
- 4 McCrea’s Candies Basil Cayenne caramels
- 4 graham cracker squares (or 2 sheets snapped in half)
- 4 marshmallows
Directions
- Unwrap caramel and place on a plate near the fire to warm and soften.
- Roast marshmallows until gooey and browned to your liking.
- Place 2 pieces of warm caramel onto one graham cracker. Top with 2 roasted marshmallows and second graham cracker. Enjoy!
YIELD: 2 S'mores
Download the recipe card here.
Download register cards here.
Cross Selling Ideas
![Gardening Gift Basket](https://cdn.shopify.com/s/files/1/0489/0148/8805/files/3_2d849c3c-16ec-488e-9030-11e04737d112_100x100.png?v=1626811587)
Basil + Cayenne is a gardener's dream combo. Bundle our caramel, the recipe card and everything a horticulturalist needs, including gloves, a knee pad, a trowel, and some seeds into a perfect planter's present.
![Summer Grilling](https://cdn.shopify.com/s/files/1/0489/0148/8805/files/1_a087d1bd-4d95-4783-908f-3b3cdfe59a95_100x100.png?v=1626811681)
It's the dog days of summer and everyone is BBQing. Package the caramel and recipe card with an apron, a checked cloth, and/or a cookbook for a sensational summertime hostess gift. A wonderful way to say thanks for the invite.
![S'Mores](https://cdn.shopify.com/s/files/1/0489/0148/8805/files/2_8013e86e-bc29-423e-88a0-bd69781af490_100x100.png?v=1626811733)
National S'mores Day is August 10 and McCrea’s Basil Cayenne caramel and recipe card are ideal. Pair them with fluffy marshmallows, gourmet graham crackers, and a skewer or two for the ultimate grill night gift.
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